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ZELDA
visionnaire
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visionnaire
ESMERALDA
visionnaire
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visionnaire
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visionnaire
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visionnaire
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visionnaire
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        "description" => "Founded in 1912, Poltrona Frau has been refining its sophisticated expertise in hand-crafted workmanship through 90 years of history. This expertise, perfected through time, continues to be passed down by master craftsmen from generation to generation. Today, as in the past, this heritage of knowledge and skill is captured within each piece of Poltrona Frau furniture. The intimate and timeless elegance, the personality of each individual piece, are the fruit of the craftsman’s skill and a design that enhances hand-crafted workmanship even in the most modern forms. The manufacturing expertise has always been combined with research into materials, in order to obtain the best from leather and from the exclusive Pelle Frau®, modernising them while keeping their original, natural softness, warmth and tactile qualities. The same care and passion is also devoted to the most innovative and technologically materials."
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        "title" => "The best leathership of the world."
        "quote" => "An international brand name representing design, elegance and perfection of Italian-made products."
        "contentBlock2" => "Coming from solid Italian origins but with an international reach, Poltrona Frau is a leader in top of the range furniture, and is a spokesman throughout the world for the values associated with the design and production of Italian-made goods. With more than 50 monobrand stores, 9 of which flagship stores, stretching from New York and Rome to Paris and Milan, Poltrona Frau is the brand name that symbolises luxury construed as discreet and universal elegance, as craftsmanship and perfection. This original encounter between tradition and modernity has made Poltrona Frau a highly recognisable presence in a number of sectors: residential, office, contract work and interiors for cars, aeroplanes, yachts and helicopters. Here at Poltrona Frau the great classics, such as the Vanity Fair and Chesterfield, sit freely alongside contemporary forms and furnishings, in collaboration with Italian and international designers such as Pierluigi Cerri, Achille Castiglioni, Michele De Lucchi, Jean-Marie Massaud and Emilio Ambasz. The uniqueness of shape, the beauty of the materials and the fineness of the hand-crafted work are the distinctive traits that make each piece of furniture unique. Together with the best designers, the research into elegant, comfortable and personal shapes and solutions continues in the work space, interpreted by Poltrona Frau with exclusive furnishings combining practicality and atmosphere, style and ergonomics."
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      "featured" => false
      "enabled" => true
      "position" => 0
      "created" => 1523438156
      "updated" => 1539254504
      "summary" => "The New Deal armchair was designed in 1929 by Savina Pisani on the basis of the notes of her husband Renzo Frau. In reality, it represented an early version of the famous Vanity Fair from which it stands out for its smaller dimensions and the circular design of the backrest."
      "description" => "The frame is in seasoned beech-wood. The padding in the seat and backrest is in rubberised horsehair. The armrests are padded with vegetable horsehair and the seat, cushion is made with goose down. Upholstery: leather Century . Feet are in dark walnut stained beech"
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      "featured" => false
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      "created" => 1523438158
      "updated" => 1539254504
      "summary" => """
        Designed in 1961 by the Castiglioni brothers, the Sanluca armchair turns the traditional constructive logic upside-down as it is designed with in mind the idea of emptying out the traditional padding to lay bare the essential\n
        curves that are “strictly necessary” to ensure optimal support. The result is an ergonomic profi le which is extremely comfortable and with a strong formal impact, nowadays a symbol of Italian history and design. It can be accompanied by the Luca ottoman designed by Achille Castiglioni in 1991.
        """
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        Structure :  birch plywood and solid beech and\n
        poplar wood with polyurethane foam padding. Upholstery: Leather SC. Feet: Semi-glossy black-lacquered beech wood (11).\n
        85 x 98 x 99  cm
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      "summary" => """
        Designed in 1965, the Dezza armchair sums up some of the most important design canons of Ponti, both formal (see the leg with its characteristic tapered triangular section) and methodological, thanks to its revolutionary “system\n
        modularity” by means of a limited number of pieces to be assembled. Note that when he designed the Dezza armchair and its variants, Ponti was already 74 years old. Since 1957, he has been living on the top fl oor of the house he\n
        designed in Via Dezza, Milan.
        """
      "description" => """
        The frame is seasoned beechwood with polyurethane foam padding. The seat and backrest cushions are padded with polyurethane foam and polyester wadding. Cushions: Leather SC -Colors: Chromed brass -  White lacquered ash with visible wood grain (21)\n
         91 x 104 x 67 cm
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        """
      "description" => "The frame is in seasoned beech-wood. The feet are in beech-wood, with dark walnut (05) staining. Upholstery: Leather SC .Wheels with gunmetal grey finishing are mounted on the two front feet. 79 x 80 x 68 cm"
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