Naoto Fukasawa was born in Yamanashi 1956. Graduated from tama Art University’s product design department, as an in-house designer he engaged in the design of microelectronic devices including watches. In 1989, Fukasawa moved to the united states and joined ideo and it was a very rare case for Japanese product designer of that time. In 2003 he established Naoto Fukasawa design. Fukasawa’s approach for product design is very original and his “without thought”, and “design dissolving in behavior” are internationally supported. Being accorded the title of honorable royal designer for industry (royal society of arts) in 2007 as one of the examples, Fukasawa received a number of international awards